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Excuse Me Churpers, but #UrMalaysianIsShowing!

   Category: Events | No comments

Hey Churpers!

Tomorrow marks the day Malaysia celebrates its 56th year of independence. How will you be celebrating? We celebrated in advance with our Churpers at the Astro Celebrates Merdeka event last Saturday (24 August 2013) in Mid Valley!

It was such a fun, lively event with our Churpers chanting Merdeka together, reciting the Rukun Negara and most importantly, sharing some positive deeds with shoppers. For those who missed it, check out the highlights of the event below!

Astro launched two campaigns simultaneously in conjunction with the month of Merdeka, namely the #GoBeyond and #UrMalaysianIsShowing campaigns. The idea was to celebrate our uniqueness as Malaysians, and to encourage everyone to do positive things that would put smiles on the faces of others.

For this special campaign, Astro launched a very catchy #UrMalaysianIsShowing song! Check out the music video below:

Besides producing a music video, Astro also launched the one of a kind #GoBeyond Positive Engine, which features popular Malaysian landmarks, and also tabulates all the positive and inspirational messages with the hashtag #GoBeyond.

The Positive Engine aims to hit the one million mark, so be sure to tweet a positive or inspiring message with the hashtag #GoBeyond on Twitter! You can also check out the Positive Engine located at the third floor of Mid Valley Megamall.

After the launch of the Positive Engine, our Churpers and bloggers from Nuffnang were gathered for a briefing session to prepare for a Tweeting Challenge.

Photo Credits to Tian Chad @ SkyProductions

Churpers and bloggers were divided equally to 15 teams, and they had to complete a total of 28 tasks within 45 minutes in order to win cash vouchers! All the 28 tasks had to be recorded in the form of at least two Twitter or Instagram updates, which would make a total of 56 updates, in recognition of our 56th year of independence.

Photo Credits to Tian Chad @ SkyProductions

Some of the tasks included singing the first 4 lines of Negaraku, posing like the Tugu Negara sculpture, and also doing positive deeds like giving a hug or flowers to shoppers. The goal of the tasks was to bring out our patriotism, and also to brighten up someone’s day!

Time flies when everyone is having so much fun! The Tweeting Challenge ended at 5PM and all teams gathered at the Blue Med restaurant for the prize giving ceremony.

The winning team that finished all tasks in the shortest time was… Team 15! Congratulations guys!

Team 6 did an amazing job too, and finished in second place.

Team 13 came in at third place.

No event is complete without a group picture of all the awesome people who participated!

Once again, we would like to say a big thank you to our awesome Churpers who made the effort to spend a lovely Saturday with us. We hope you enjoyed the activities as much as we enjoyed planning it, and be sure to go beyond and continue doing positive deeds!

Also, if you love the awesome Malaysian catch-phrase tees that our Churpers and bloggers are wearing in the pictures, then head over to the #UrMalaysianIsShowing Facebook Page to buy or design your own Malaysian catch-phrase tee! All proceeds from the sale will be contributed towards a charitable cause.

Till next time, Selamat Hari Merdeka and enjoy the weekend!